Flexmail logo
  • How it works
    • Email marketing
      Smart email marketing
      Emails in the twinkle of an eye
    • Automation
      Automated mailflows
      Build personalised scenarios
    • CRM
      Marketing CRM
      Personal emails on a large scale
    • Reports
      Real-time reports
      Data enrichment for everybody
    • Interests
      Interests
      Send emails that excite
    • Forms
      Forms and surveys
      Collect feedback
    • Integrations
      Integrations
      Connect with your favourite tools
    Quick overview of the Flexmail Platform
    Design emails tailored to your needs and learn from the right results
    Arrow icon
  • Pricing
  • Blog
  • Masterclass
  • Support
    • NL
    • EN
    • FR
    • DE
LoginGet a free trial now

Ten elements for a proper welcome mail

Brenda Brenda Schellen
15-11-2021 • 
6 minutes reading time
Share via EmailShare on FacebookShare on Twitter
Ten elements for a proper welcome mail
    Did you know that 76% of contacts expect a welcome mail after they have registered?
    So a welcome mail is the ideal opportunity to make first contact and introduce yourself. Do not waste it!
    You never get a second chance to make a first impression.
    The first mails your reader receives after registration normally come in for the highest open rates. If you catch their attention in this first welcome mail, there is a better chance they will also open your mails that follow.

    How can you make your welcome mail as attractive as possible? Do not regard your welcome mail as an ordinary confirmation email but rather as the start of a customer relationship. Ideally, you should start returning value for obtaining their email address as early as possible. We show you the ten elements that make your welcome message successful.

    1. Timing

    Most new contacts expect an email after they have registered and are curious about what you have to say. Do not let them wait too long. Automation is a good way to send your contacts a welcome mail after they have registered. Here you can read how to go about this in Flexmail. In this way, you make certain they receive your welcome mail in time, and you do not need to worry about forgetting anyone.

    2. Subject line

    The first thing a contact sees in his mailbox is the email subject. Make sure it stands out from all the other messages. A ‘welcome’ in the subject line indicates it is about a welcome mail and incites the contact to see what it is you want to tell. An emoji in the subject line also catches the eye.

    In addition to the subject, the sender address is important. Use a recognisable name and use this name for your next campaigns, so that your contacts can recognise you immediately.

    3. Personal addressing

    At the first contact, you address the contacts personally of course, so that they feel the mail is addressed to them personally and they feel welcome. Never forget to ask the contact to provide his or her name at registration, so that you can use it. The more personal the mail, the more important the contact feels, which is exactly what you want to achieve with your welcome message.

    Free Email Marketing Masterclass

    Discover in 5 modules how to set-up email campaigns that hit the mark every time.

    Start today

    4. Expectations

    Your contacts have certain expectations when they register, so make sure you meet these expectations.

    Make clear:

    • who you are and what you do;
    • what information they can expect;
    • when you will send the campaigns (daily, weekly, monthly, etc.);
    • whether they have to go through some specific onboarding steps.
    Keep your promises, so that your contacts look forward to receiving your campaigns.

    In the next example, Commonry explains what makes them unique very well:

    Verwachtingen
    Verwachtingen

    Verwachtingen

    Verwachtingen

    5. Images

    A picture is worth a thousand words
    You can create a message with a lot of text, but your contacts will probably not read everything. Make the text a bit shorter and show the products you offer or add an image that clearly discloses what the message is about. Catch the eye with a suitable image in your message to add strength to your text. Make sure the balance between text and images is right.

    Afbeeldingen
    Afbeeldingen

    Afbeeldingen

    Afbeeldingen

    6. Clear call to action

    You want to use a welcome mail to welcome your contacts, but you also want them to be interested in your products. Your message should therefore include a clear call to action which tempts them to click further.

    Add a button that is clearly visible with a text that indicates what your contacts can expect when they click it.

    Look at the image below. The button clearly indicates what you can expect, and the image speaks for itself, even if you have not read the text:

    Duidelijke CTA
    Duidelijke CTA

    Duidelijke CTA

    Duidelijke CTA

    7. Social media

    Do you use social media? Do not forget to include these channels in your welcome mail, so that your contacts can also follow you on social media.

    Social media
    Social media

    Social media

    Social media

    8. Unsubscribe link and interests

    Also in a welcome mail, you have to take GDPR legislation into account and add a unsubscribe link. This does not need to be something negative, though. Eventually, you want to prevent your contacts from unsubscribing immediately after your first welcome mail. By adding interests to your unsubscribe link or update link, you give your contacts an opportunity to indicate what they are interested in instead of unsubscribing altogether, and you will get more information about your contacts, which enables you to customise your campaigns even better. A win-win situation.

    9. Give a present

    Everybody likes a present, right?

    Give your contacts a white paper to thank them or give them a discount to show them you are happy they have joined your contact list.

    Uitschrijflink en interesses
    Uitschrijflink en interesses

    Uitschrijflink en interesses

    Uitschrijflink en interesses

    10. Address book

    Ask your contacts to add your address in their address book. If they do, your emails will not end up in their junk mail which would cause them to miss out on your interesting information. Additionally, your images will then be displayed by default.



    Would you like to try Flexmail?

    Design mails tailored to your needs, reach your target group, and learn from the proper results.

    Get a free trial now

    Related articles

    11 free and budget friendly tools that every email marketer should have in their arsenal
    TIPS
    09-02-2023
    11 free and budget friendly tools that every email marketer should have in their arsenal
    8 minutes reading time
    The AI marketer: how you can use ChatGPT for your email marketing
    TIPS
    25-01-2023
    The AI marketer: how you can use ChatGPT for your email marketing
    9 minutes reading time
    11 copywriting tips for persuasive emails
    TIPS
    14-07-2022
    11 copywriting tips for persuasive emails
    7 minutes reading time
    Missing out on email tips?
    Not with Flexmail.

    Emails that make you a better email marketeer*.
    Subscribe and receive our best content in your mailbox.

    *Based on unscientific but very accurate research
    Flexmail logo
    Email marketing
    made easy
    Platform
    • Email marketing
    • Drag & Drop builder
    • Automation
    • Integrations
    • Pricing
    • Flexmail versus Mailchimp
    • Flexmail versus MailerLite
    • Our product
    Flexmail
    • About us
    • Jobs
    • Privacy policy
    • Anti-spam Policy
    • Terms & Conditions
    • Cookie Statement
    • Acceptable use policy
    Learn
    • Blog
    • Email Marketing Masterclass
    Get help
    • Contact
    • FAQ
    • Training
    • Help documentation
    • For developers
    • Status
    FacebookLinkedInTwitterInstagramYouTubePinterest
    Copyright @2023 Flexmail nv
    All prices exclude VAT.
    ISO-27001 logo
    ISO-27701 logo
    IaBelgium logo
    Feweb logo
    VAT BE0835 786 642
    Jaarbeurslaan 29 bus 31, 3600 Genk