More insight. Better campaigns.

From numbers to insight. From insight to growth.

Stop guessing what works. Our reporting dashboard translates your campaign results into concrete improvements. Filter, compare, analyse and get better at email marketing with every campaign.

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Three ways to work smarter

Filter what matters

View results by audience, category or campaign type. Compare newsletters with promotions, or filter on specific segments. This way you see exactly what works for whom.

Spot your outliers

Which campaign performed far better or worse than expected? Identify outliers and discover patterns you would otherwise miss.

Learn and optimise

Every report gives you clear direction. Which subject line scores well? Which CTA gets the most clicks? Use those insights for your next campaign.

Everything you measure, you can improve

From real-time dashboards to in-depth export options — every data point helps make your next campaign better.

Real-time dashboards

Live view of opens, clicks and conversions while your campaign runs.

Historical comparisons

Compare results by week, month, or across multiple campaigns.

Detailed reports

Zoom in per campaign, audience or specific time window.

Link to interests

Connect click behaviour to profile data and segments for deeper insights.

Export to CSV/XLS

Download your data for your own analyses in Excel or your favourite analysis tool.

API access

Build custom reports directly in your own systems and workflows.

Your campaign overview at a glance

See the combined performance of all your campaigns at a glance. Filter by period, category or segment. Compare open rates, click-through rates and conversions over time. Spot trends and discover what consistently works well — or doesn't.

Filter by audiences, categories and time period
Visual graphs for trends over time
Spot outliers and top performers at a glance
Export data for further analysis

Know how well you're truly performing

Are you performing better than last month? Better than your own average? Track your own progress by comparing your results with previous campaigns. This way you not only understand where you stand, but also the real impact of your optimisations.

Understand where your readers click and why

See not only how many clicks you receive, but also which links perform best. Discover which CTAs convert and which content resonates with your audience. And with Flexmail's interest-based tracking, you link those clicks directly to the interests of your contacts — making every subsequent campaign more relevant than the last.

Discover how to personalise emails with interests

Optimise for the devices and clients that matter

See which email clients, on which devices and in which operating systems your campaigns are opened. Does your audience primarily use mobile or desktop? Do they open in Gmail or Outlook?

High deliverability without manual effort

We automatically detect emails sent to non-existent addresses and remove them from your list. This keeps your sending reputation intact and maintains healthy deliverability — without any manual effort on your part.

Test, learn and automatically send the winner

Not sure which subject line performs better? Or which CTA drives more clicks? Test two variants with a small portion of your audience. Flexmail automatically determines the winner and sends it to the rest of your list.

Insight into your automated flows

See how your automation campaigns perform over time. Which flows convert best? Where do contacts drop off? Optimise your customer journeys with concrete data.

More about automated email flows

From feedback to smarter strategy

Forms and surveys do more than collect data — they feed your entire marketing strategy. Get to know your contacts better, learn where contacts drop off and which answers are chosen most often. Use those insights to refine your segmentation and activate your workflows.

More about forms and surveys

Take your data wherever you want