February 2026 release notes: Three stories, three superpowers for your emails

The newsletter creator whose readers never make it to section four

Let's get this out of the way: shorter emails almost always perform better. We'll be the first to tell you that.

But sometimes, short just isn't an option. Your audience loves that monthly round‑up. Your stakeholders expect the full company update. Your product catalog needs all five categories. Some emails are simply meant to be long — and your readers deserve a better experience than endless scrolling.

Meet anchor links — a table of contents for your emails.

Add clickable jump links that take readers straight to the section they care about. The builder detects all heading elements in your email automatically — just choose "Anchor" as your link type, pick a heading from the list, done. No HTML, no technical setup, no anchor syntax to memorize.

How it works in practice:

Your monthly newsletter has sections for product news, team spotlights, upcoming events, and a quick poll. Add a short navigation block at the top with links to each section. Readers click "Upcoming events" and land right where they want to be — no scrolling past three sections they've already read.

One important thing to know:

Anchor links don't work the same way everywhere. Gmail and Apple Mail handle them well, but support in some other email clients — especially older Outlook versions — is limited. We're transparent about this: the builder shows a compatibility note right when you create an anchor link, so you know what to expect. The good news? In clients that don't support anchors, the link simply won't jump. It won't break anything. Your email stays intact.

This was one of our most requested features, and we wanted to make it accessible to everyone rather than keeping it locked behind "you need to know HTML" gates. If your audience skews toward modern email clients, anchor links can seriously improve how people experience your longer emails.

The personalization pro tired of messy contact fields

You've been there. You want every recipient to land on their own personalized page — maybe a unique discount code, a customer portal link, or a tracking URL. But to make it work, you've been storing entire URLs in contact fields. Thousands of them. And when the base URL changes? You're updating every. single. record.

Say hello to placeholders in link URLs.

Now you can build a URL template and drop in Flexmail placeholders wherever you need dynamic values. Instead of storing https://shop.com/discount?code=ABC123 for every contact, you just type:

https://shop.com/discount?code=#discount_code#

The builder takes care of the rest. On send, each placeholder resolves to the actual contact value. You can use multiple placeholders in a single URL, mix contact fields with custom fields, and change the base URL whenever you want — in one place.

How it works in practice:

You're an e-commerce brand running a loyalty program. Each customer has a unique member code stored in a custom field. Instead of maintaining thousands of full URLs, you create one link: https://loyalty.yourshop.com/rewards?member=#member_code#. Done. If you ever redesign the rewards page and the URL changes, you update it once. Not 10,000 times.

What you should know:

The preview shows the placeholder syntax as-is (you'll see #member_code# in preview mode). The magic happens at send time, when each placeholder resolves to the real value. If a contact doesn't have a value for that field? It becomes an empty string — the link still works, it just won't have that parameter filled in. Pro tip: segment your audience to only send to contacts with populated fields.

The event organizer fighting no‑shows

You've planned the webinar. You've written the invite. People registered. And then… 40% didn't show up. They forgot. The calendar reminder never came because the event was never *in* their calendar. It was just an email, buried under 47 others.

Introducing ICS calendar file support — one-click "Add to Calendar" for your emails.

Upload an ICS calendar file to your Flexmail media library (just like you'd upload an image), then link it to a button, text, or image in your email. When recipients click, the event pops right into their calendar app — Outlook, Google Calendar, Apple Calendar, you name it — complete with date, time, location, and built-in reminders.

How it works in practice:

You're promoting a live product demo next Thursday. You create a sleek email with all the details, and add a big "Add to Calendar" button linked to your ICS file. Recipients click, their calendar app opens with everything pre-filled, they hit save, and boom — they'll get a reminder 15 minutes before your demo starts. No manual entry. No forgotten events.

What you should know:

You'll need to create the ICS file yourself first — most calendar apps let you export events as ICS files, or you can use a free online generator. Once uploaded, Flexmail validates the file structure and serves it with the right settings so calendar apps recognize it instantly. The file gets a dedicated calendar icon in your media library, making it easy to find alongside your other assets.

Getting started

All three features are available now in the Email Builder, included in every plan at no extra cost.

1. Anchor links: Add heading elements to your email, then use the "Anchor" link type to create jump links
2. Placeholders in URLs: Click "Insert placeholder" in the link editor and build your personalized URL template
3. ICS calendar files: Upload your .ics file to the media library, then use the "File" link type to link it to any button, text, or image

Questions about these features? Our support team is ready to help you put them to work.