Your email marketing masterclass

Become an Email Marketing Master

In this 5-part masterclass, you will discover from A to Z how to implement email marketing to achieve your business goals.

In each module, you'll get hands-on tips and worksheets that you can oncretely apply to get started with email marketing quickly and effectively.

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Module 1

Define your email strategy

The first module begins at the beginning: defining your email strategy. Some of the subjects we address:

  • How email fits into your business strategy
  • What goals you want to achieve
  • How to systematically design an effective strategy
After this module, you will have created and elaborate email strategy and you will be ready for the next step.

Design your email strategy
Define your email strategy in module 1
Reach the right contacts in module 2

Module 2

Contact management

After crafting your email strategy, you know exactly who you want to reach. But how do you do that? In module 2, we will touch upon:

  • How to collect the right contacts
  • How to distinguish the right target groups
  • Ready-to-use tips and tricks
At the end of this module, you will be able to fill your contact database, divide your contacts into relevant segments and start working with results.

Collect & manage contacts

Module 3

Creating emails

Now that you crafted your strategy and collected a database full of contacts, it's time to send out emails. In module 3 you learn how to write effective emails and what parts need your attention. You will learn:

  • Which design elements are crucial
  • How to write a fluent and convincing text
  • How to send personalised messages
At the end of the module, you will be writing effective emails that hit the spot and convince your customers.

Start writing effective emails
Learn how to create effective emails in module 3
Start with automation in module 4

Module 4

Automation

Sending your emails to a whole database of contacts is a lot of work. Thanks to automation, you can design workflows to take over a lot of work and automatically reach the right contacts. Module 4 will show you:

  • The benefits of automation
  • How it all works
  • How to set up automatic workflows
At the end of Module 4, you will effortlessly automate every email flow and reach your contacts efficiently and directly.

Start with automation

Module 5

Results

In the fifth and final module of the Email Marketing Masterclass, we’ll work on the results of your email marketing. You will learn, among other things, to:

  • Map the results step by step
  • Analyse and interpret results
  • Use your analyses to optimise your email marketing
At the end of module 5, you will know how to interpret your company’s numbers and how to use the results to optimise your entire strategy.

Discover how your campaigns are performing
Get started with results in module 5
Optimise your email marketing and get additional advice for the Flexmail team

Optimise & get advice

Is your email marketing everything it should be? Congratulations! Then you can start optimising where necessary to continue to see your results grow.

Whatever your email marketing strategy looks like, expert advice is always helpful. Would you like to implement a more convenient system or do you have any questions specific to your brand? Do not hesitate to email the experts of Flexmail. We’re here for you.

See you soon!