The Importance of a Good Transactional Email
Transactional emails are powerful communication tools with exceptionally high open rates—up to 7 times higher than other emails! Yet, many businesses pay little attention to them, often because technical teams manage these emails instead of marketers. That’s a missed opportunity, as every email should look professional and reliable to leave a positive impression on your customers.You don’t need permission to send these emails since they are a direct response to a customer’s action. Want to add a touch of marketing? Do it subtly and ensure the informative message remains the focus. A discount code in a welcome email or relevant product recommendations in an order confirmation allows you to make the most of these emails without overwhelming your audience with promotions.
In this blog, you’ll find even more tips & tricks for effective transactional emails.
