Why AI makes email marketing indispensable: the only marketing tool where you're in charge

The end of traditional marketing channels

Let's be honest: the marketing world is becoming increasingly unpredictable. You invest months in SEO content, but ChatGPT will soon just give people the answer without them visiting your website. Google summarizes your articles via AI snippets without sending visitors to your site. Even on social media, the algorithm determines who sees your posts - and then you still have to advertise to reach your own followers.

While all other marketing channels become more unreliable, only one tool remains where you maintain complete control: email marketing. And that's no coincidence.

Why email remains the only stable marketing tool

You're not dependent on algorithms

Social media platforms decide for themselves who sees your content. Facebook, LinkedIn, Instagram - they constantly change their algorithms. What works well today can be completely buried tomorrow. With email marketing, you decide when to send which message to whom. No algorithm determining whether your content gets shown.

AI can't intercept your emails

Google will soon be able to summarize every SEO article in an AI answer. People won't need to visit your website anymore to get the answer. But a personal email in someone's inbox? That reaches your reader directly, without an intermediary.

You build your own audience

Your contact list is yours. No platform can take it away or suddenly change the rules. With Facebook or Instagram, you can lose your reach from one day to the next. And we all know the stories: accounts that get hacked, where you lose all your content and followers in one blow. And Meta's support? Unlike Flexmail's, it's worth nothing. Your email list, however, is your property - and it stays that way.

It still works the best

The numbers don't lie: email has the highest ROI of all marketing channels. Every euro you invest in email marketing yields an average of 42 euros. That's a return other channels can only dream of.

The big difference? On other platforms, you have to pay to achieve results. You pay for ads, for reach, for visibility - and your results depend on your budget. With email marketing, you pay for a solid tool with good support, but your results aren't dependent on how much you spend on advertising.

Best practices for effective email marketing in the AI era

Use AI

It might seem in this blog as if we're against AI. But AI has its advantages if you know how to use it properly. With the right prompts, AI can support you as a marketer tremendously. In these blogs, you'll find inspiration on how AI can strengthen your email marketing.

• The AI marketer: how you can use ChatGPT for your email marketing
• 50 ChatGPT prompts that make your life as an email marketer easier

Add your personal expertise
AI can create fairly generic content. Your personal insights and experiences really do make the difference! Share stories from your own expertise and give concrete examples that help your target audience.

Are you not allowed to use AI at all to write your content? Of course you can! But make sure your story really comes from you! This blog wasn't made without AI either, we'll gladly admit that. But the blog you're reading now isn't the result of AI alone. A real person was also involved, complete with typos, doubts, and the occasional deep sigh.

Personalize your communication
Your contacts want to feel personally addressed. They don't want a generic email, but one that seems specially written for them. Use their name, refer to their behavior or interests, and adapt your message based on what you know about them.

Build relationships, not lists
Don't see your subscribers as numbers, but as real people with real problems. Write as if you're sending a personal email to a friend who needs your expertise.

Ensure reliable delivery
Use a professional email platform that ensures good deliverability. It's a shame to write beautiful content that then ends up in the spam folder.

Test and optimize continuously
Try different subject lines, sending times, and content formats. What works for one target audience doesn't necessarily work for another.

Focus on automation
Create smart email sequences that automatically send based on behavior. This way you stay relevant without constantly sending emails manually.

How do you grow your contact list?

The secret lies in value exchange. Offer your target audience valuable free content in exchange for their email address. Think of:

• A practical checklist or template
• A free mini-course about your area of expertise
• Exclusive tips that aren't on your website
• A personal analysis or advice

Make sure what you offer is truly useful. People get dozens of requests daily to leave their email address. Only those who offer real value win.

Read more tips for growing your contact list here.

Email marketing: always been and remained reliable

While other marketing channels become increasingly uncertain, email marketing remains the most reliable way to reach your target audience. It's not old-fashioned - it's smart. You maintain control over your message, your timing, and your audience.

AI makes many marketing tools unpredictable. But that makes email marketing even more valuable. In a world full of algorithms and AI filters, a direct line to your customers is worth gold. Start building your own, independent audience via email today. Because whoever maintains control over their communication, maintains control over their business.