March 2025 release notes: Brand Kit takes center stage

Brand Kit: One place for all your branding needs

Your brand is your identity, and consistency is key to recognition. Our new Brand Kit brings together all branding settings that were previously scattered throughout your account into one comprehensive management solution.

The new unified interface includes three main categories:

Public pages branding

• Upload your logo once and have it appear consistently across all public-facing pages
• Set a background image that reflects your brand personality
• Define your primary brand color for consistent application
• Media library integration for seamless asset management

Colors

• Create a custom color palette with six secondary colors that complement your primary brand color
• Set default colors for specific elements in the new builder:
  
  
  • Text
  • Headings
  • Links
  • Button text
  • Button backgrounds

Typography

• Customize each heading level (H1-H4) individually with specific sizes and font families
• Configure default body text settings for all your communications
• Ensure readable, on-brand text across all devices

Why you'll love the Brand Kit

For small business owners: Look professional with minimal effort. Your emails, subscription pages, and preference centers will all reflect your brand identity.

For design professionals: Ensure visual consistency easily. Store and share brand colors, fonts, and layouts so every email aligns with your creative vision—no need for manual adjustments.

For marketing teams: No inconsistent branding across campaigns. Set your standards once and help your team by making it easy to comply to branding guidelines.

For everyone: Save time by setting your branding once instead of configuring it repeatedly for each new campaign.

Real-time preview functionality

One of the most powerful features of the Brand Kit is the real-time preview capability. As you make changes to your brand settings, you'll see immediately how they'll look in different contexts:

• Email headers and footers
• Subscription pages
• Preference centers
• Simple email templates

This ensures you get exactly the look you want before applying changes across your account.

Getting started

Ready to create a consistently branded experience across all your Flexmail communications?

1. Log in to your account
2. Navigate to Settings > Account Branding
3. Configure your brand elements across all three categories
4. Use the real-time preview to perfect your settings
5. Save your changes to apply them account-wide

The Brand Kit works seamlessly with our new drag & drop email builder, ensuring that all emails you create will automatically use your brand settings as defaults, while still giving you the flexibility to customize individual campaigns when needed.

Questions about the new Brand Kit? Our support team is here to help you create a consistent, professional brand experience that resonates with your audience.