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July & August 2025 release notes: Template library and enhanced social connections

Evelien Evelien Neyens
24-09-2025 • 
5 Minuten Lesezeit
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Flexmail's summer updates: templates & smarter social media
    While you were enjoying summer, we were busy making your email marketing even more powerful! Our biggest updates yet include a complete template gallery to jumpstart your campaigns and new social media elements that turn icons into direct communication channels.

    Quick overview:

    1. Professional templates at your fingertips
    2. Social media elements that actually connect
    3. Why you'll love these updates
    4. Real-world applications
    5. Getting started

    Professional templates at your fingertips

    Creating emails just got dramatically easier with our new template gallery. No more staring at a blank screen wondering where to start – we've created a collection of professionally designed templates that work beautifully across all email clients.

    What's in the gallery?

    Our template collection covers every email marketing scenario:

    Newsletter & Content templates for regular communications, company updates, and blog roundups

    Promotional & Sales templates for product launches, special offers, and sales campaigns

    Customer Lifecycle templates for welcome series, onboarding flows, and retention campaigns

    Event & Community templates for invitations, webinar promotions, and community updates

    Seasonal templates for holiday campaigns, summer sales, and special occasions

    Templates


    Industry-specific designs

    We didn't just create generic templates – each one includes relevant content for specific industries like retail, hospitality, health & wellness, technology, non-profits, and municipal organizations. This means less time adapting content and more time focusing on your message.

    Fully customizable starting points

    These aren't rigid templates that lock you in. Every template is fully customizable – change colors, fonts, images, and content to match your brand perfectly. Think of them as professional starting points that showcase what's possible with our email builder.

    Social media elements that actually connect

    Your social media icons just became powerful communication tools. We've expanded what they can do far beyond just linking to your profiles.

    Direct contact made simple

    Email integration: Add email addresses to any social icon. When recipients click, their email client opens automatically with a new message addressed to you. Perfect for creating direct communication channels in newsletters and campaigns.

    Phone & SMS functionality: Add phone numbers to social icons for one-tap calling and texting on mobile devices. We've included dedicated, visually distinct phone and SMS icons that use proper HTML formatting for optimal compatibility.

    Expanded icon library

    We've added tons of new options:

    • Updated Instagram logo reflecting latest branding guidelines
    • New communication icons: mail, website, hyperlink, globe, phone, SMS
    • New social platforms: Facebook Messenger, Snapchat, Mastodon
    • Utility icons: share icon for easy content sharing

    Smart validation built-in

    Don't worry about formatting – we automatically validate email addresses and phone numbers to ensure they work properly across all email clients and devices.

    Why you'll love these updates

    For busy marketers: Get professional emails live faster with ready-to-use templates that just need your content and branding.

    For small businesses: Look professional instantly without hiring designers. Templates show you email marketing best practices in action.

    For customer service teams: Create direct communication channels that reduce friction. One-click contact options mean happier customers and faster response times.

    For everyone: Less time configuring, more time connecting with your audience.

    Real-world applications

    Service businesses: Add your support email to service-focused campaigns and include phone numbers for urgent inquiries.

    Sales teams: Direct prospects to sales team emails and include phone numbers for immediate consultation requests.

    Event organizers: Add event-specific contact information and phone numbers for last-minute questions.

    E-commerce: Use promotional templates with direct contact options for customer service integration.

    Getting started

    Ready to speed up your email creation process?

    Using templates:

    1. Start a new email in the drag & drop builder
    2. Browse templates by category instead of starting blank
    3. Pick one that matches your campaign type
    4. Customize with your content and branding
    5. Send professional emails in minutes, not hours

    Enhancing social elements:

    1. Add a social media element to your email
    2. Choose from our expanded icon library
    3. Add email addresses or phone numbers instead of just social links
    4. Test to ensure everything works perfectly
    5. Watch your response rates improve with direct contact options
    Questions about these summer updates? Our support team is ready to help you create faster, more effective campaigns that truly connect with your audience.

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