Building your own emails with the email builder? Here's what you need to know!

Two webinars, two levels

We've recorded two webinars. They're similar, but each has its own focus.



Which webinar is most suitable for you?

Which one should you choose? Watch webinar 1 if you feel you're missing basic knowledge. Webinar 2 is your goldmine if you already have some routine and want to know how to smartly transfer your current setup.

Why this change?

This is the question many customers asked: why now? Why not convert everything automatically?

The answer is honest: it wasn't technically possible. The new builder hasn't just gotten a different appearance, the code behind it is also fundamentally built differently.

By letting go of that old architecture, we've created space for everything customers want. Faster, stable, flexible and more freedom in styling, both for desktop and mobile.

Is it work? Yes, rebuilding your templates takes effort. But you're investing in a future where you create emails faster, have more design possibilities, and experience fewer technical frustrations.

You also don't have to rebuild all your emails. After the deadline, we'll convert all your existing legacy builder messages to HTML. You can still send them, and there's no impact on running automation flows either.

Just prepare the templates you need and start from that starting point.

What has actually changed?

The new builder doesn't just look different: it works fundamentally differently. And that's good news.

The old builder sometimes felt cumbersome. You searched for settings, you clicked back and forth, you lost your overview. The new builder, on the other hand, is built for speed and clarity. The entire workflow therefore works faster.

The old builder had limitations. Not because it was poorly designed, but because the technology behind it was outdated. The new builder is built with modern technology. And that means: more control and more possibilities.

Dragging elements was once the future. Now it's standard. But in the new builder, drag and drop really works well. You drop elements more precisely. You immediately see where they'll land. It feels natural – like physical blocks you're moving on a canvas.

The interface: more space, more clarity

On the right, you used to have a large menu that constantly took up space. In the new builder? We throw that away and replace it with a new approach.

You now see:

• Left: a sliding bar with all the elements and structures you can place
• Middle: your canvas. Large, spacious, full of workspace and full screen
• Right: settings for exactly what you've selected

This has a huge advantage: you always see what you're doing. You have much more space to design your email, especially on smaller screens. Full screen design, that's how it should be. If you still want to go back to the overview, you use the cross in your top right corner.

Autosave is gone, but that's actually better

In the old builder, we spent a lot of energy on autosave. It sounds handy, but in practice it caused problems. Emails that changed unexpectedly. Versions that overwrote each other. Users who didn't know which version they actually wanted to restore.

In the new builder, we work differently. You have undo and redo: you can undo or redo all the steps you take. That gives you much more control. And that also works with your familiar keyboard shortcuts.

And yes, you have to save manually. But that's a good habit. Every time you make a big change, you save. You know exactly what you've saved and what you haven't. No more surprises.

Structure versus styling: finally separated

The old builder mixed structure and styling together. You constantly had to click back and forth to adjust something.

The new builder thinks more logically:

Level 1: Brand kit (in your settings). This is where you set your brand identity: colors, fonts, logo. This is your foundation.

Level 2: Email style. These are your general settings for the entire message – content width, background colors, default text styles.

Level 3: Element and structure settings. This is where you adjust individual elements.

This sounds complicated, but it's the opposite. You now know exactly where you need to be when you want to adjust something.

Everything about the brand kit: your brand identity as foundation

This is perhaps the biggest game changer. The brand kit.

In the old builder, you manually adjusted your colors and fonts each time in every email. Which made it easy to deviate from your brand identity and get inconsistent emails.

In the new builder, you set up your brand kit once in your account settings under the brand identity category.

What do you put in your brand kit?

• Primary color (your main color)
• Color palette (additional colors you use regularly)
• Fonts (for normal text and titles)
• Logo and other branding elements

As soon as you create a new email, all these settings are automatically applied. All buttons use your primary color. All titles have your default font. You're consistent without extra effort.

Pro tip: are multiple people in your account using emails? The brand kit ensures everything looks like it comes from the same sender, regardless of who builds the email.

Sticky text editor

You're editing a piece of text in your email. In the old builder? The toolbar sometimes disappeared when you scrolled. Or it appeared over other elements when your email got too long. Annoying.

In the new builder, the text editor stays visible at the top while you're editing. You always see your formatting options, and you immediately see how your text looks in your email.

Save as template and template management

You've built a beautiful email. Do you want to save this as a template for next time?

Simple: click "Save as template." You'll find that option under the save button.

Next time you choose that template and you no longer start from scratch. You manage everything in one place, in the settings. There you can also link your permissions management: you determine who can manage templates.

In the account settings, you can also rename, edit or delete your saved templates. This also ensures that your other users always start from the latest version of your template.

Adjusting column widths

Before: you chose a structure with predetermined column widths. Done.

Now you can slide the width of your columns in your structure settings. No problem. Do you want it different on mobile? Also no problem.

Element-specific settings

Each element can now be set separately. This sounds logical, but in many builders it's cumbersome.

In the new builder: you click on a button, and you see all options for that button in the right panel. Color, size, text, link, margins – everything in one place.

Advanced mobile settings

This is where a big advantage lies. Your email needs to look good on both desktop and mobile.

Before: you hoped your responsive design would work out well, because it was automatically scaled.

Now you can determine much more precisely how your email looks on mobile. For every element, for every structure. Hide on mobile? Check. Shorter text or larger font? Check. Different margins? Check.

You can see with a dot which settings you've set specifically for mobile.

New elements: more possibilities

You already had many elements in the old builder. But we've brought improvements.

Social media element

Do you want social media buttons in your email? The new social media element contains more channels and icons and more styling options.

List element

Lists in emails are tricky. One email client supports it, another doesn't. The new list element is built so it works well everywhere. Plus: you can style it until it fits perfectly in your template.

Dynamic content, more prominent

Do you want to send the same email to different groups, each with a different component?

Then you select a structure, click "Show this to segment X" and you're done. Via the eye icon you can visually see which structures contain dynamic content settings. In your preview you immediately see what it looks like for each segment. And you can quickly email the different versions to yourself.

Dynamic content, more prominent

Do you want to send the same email to different groups, each with a different component?

Then you select a structure, click "Show this to segment X" and you're done. Via the eye icon you can visually see which structures contain dynamic content settings. In your preview you immediately see what it looks like for each segment. And you can quickly email the different versions to yourself.

Your first steps: practical

Okay, you're convinced. But how do you start?

Step 1: set up your brand kit.

Go to settings, fill in your brand identity. This takes 15 minutes and saves you hours.

Step 2: watch the webinar.

See which of the two webinars applies most to you. Follow along step by step. Pause, try, continue.

Step 3: build one email.

Not all your 50 templates right away. One email. From zero to send. Feel how it works.

Step 4: save that email as a template.

Now you have a basis from which you can start next time. Think about which elements and combinations are needed for your next messages. Those should be in your template.

Other questions during the webinar