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So print out the calendar, grab your highlighter and mark what's relevant. Add dates that are specifically important for your organisation: product launches, events, anniversaries. Really make it your own calendar.
Don't forget:
One golden rule: use the calendar to get inspired. You don't have to start every email with "Today is the day of…". You can also just take the topic from it. For instance, Global Recycling Day is a good moment to highlight your circular approach, give tips about reuse or tell how customers can recycle your packaging. Dare to be creative, make sure your concept works and remain recognisable.
Why use a content calendar?
With a content calendar, you work structurally on your email marketing instead of throwing campaigns together at the last moment. You easily find inspiration for content that fits the season or theme. And you plan in time, so you don't unprepared see a nice day pass by without strategically responding to it.Viewing copy
Get started in 4 steps:
Step 1: Download the ultimate email marketing content calendar 2026
You now know exactly which day celebrates what or can be put in the spotlight (read: your email). You have an overview of all important moments and days in the year. Think of Mother's Day, Black Friday or even international waffle day.Step 2: Select hooks that are relevant to your content strategy, core message, brand and target audience
Using this calendar, you can see exactly on which day and date these hooks fall and assess whether they really fit your brand and story.So print out the calendar, grab your highlighter and mark what's relevant. Add dates that are specifically important for your organisation: product launches, events, anniversaries. Really make it your own calendar.
Don't forget:
- Doesn't a day fit your industry? Then don't do anything with it.
- Don't only go for the most popular days. Chances are you'll have to compete with quite a few brands.
- Do plan around seasonal events like Christmas or Easter.
- Above all, take into account your own events and important moments in your sector. These naturally take priority and you'd best fill them in in your own printed content calendar.
Step 3: Gather input about the specific topics
What will you communicate on the selected days? Everything starts with good preparation. Think ahead about specific themes, possible titles and subject lines. This way you plan ahead and don't have to create all the content at the last moment.One golden rule: use the calendar to get inspired. You don't have to start every email with "Today is the day of…". You can also just take the topic from it. For instance, Global Recycling Day is a good moment to highlight your circular approach, give tips about reuse or tell how customers can recycle your packaging. Dare to be creative, make sure your concept works and remain recognisable.
