“It’s a salesting”, come again? No, not a typo by all accounts but the essence of Revenue Boulevard
. On 26 February, my colleagues from Sales and I attended the one conference that focuses on the convergence of sales and marketing. All set to merge our activities or at least to gain the relevant knowledge and insights on the subject.
If you thought that you already read the most striking quote (or vision, depending on how you look at it) in the title, you’re in for a surprise. One whole day of keynote speakers and practical workshops does produce a little more than one striking quote worth mentioning. Allow me to share the words, concepts and visions that inspired me with you.
No empty words but a list of the words almost every keynote speaker uttered.
When incorporated in your email marketing strategy, these individual words can mean a lot.
Different speakers with different visions with one powerful concept in mind: sales and marketing combined is the new revenue machine. This didn’t only result in inspiring words but also in funny, yet invariably meaningful expressions.
As we, marketeers, have to make choices too, I couldn’t attend each keynote speaker’s contribution. More’s the pity but I’ll simply have to wait till next year to treat you to more inspiring words, concepts and visions.