emails of poor quality.
Strong mails with good content make people click. In Flexmail, you can do this yourself. Drag the elements you need onto the canvas, such as buttons, texts, images, lines and white spaces. You don’t need technical skills to do that: our drag & drop builder handles all technical specifications for you. You only worry about your design and content.
Once you get your recipients to click through, you do not want to dump them onto a general website page. Use the template of your mail to build a corresponding landing page. This way, interested recipients who click through are given the content they need to take action. Every click can be saved in interests, so next time you can send these recipients relevant content exclusively.
Do you know who
you mail to?
Focus on the right details. Loose lists and files with dated information are replaced for a single central place. No more duplicate or obsolete information about the people in your database. By sorting and organising, you build a complete picture of every contact.
Focus on the right data and reach your target group. On the basis of contact data and clicking behaviour you create the right target groups. Why? In your mail, you show content that is specifically tailored per target audience. Less work for you, but you’re sending one-on-one communication to every contact through personalisation and segmentation. Because every contact is unique.
Get better information
Who knows more about your contacts than you do? Collect new subscribers via opt-in forms or design surveys, polls or invitations for your events. All in one place. Get the proper information fast when you need it.
Use the data you have collected to create new target groups or to make smart automation scenarios to provide your contacts with the right follow-up. Would you prefer anonymous surveys? No problem.
It was an excellent decision for email marketing to switch to Flexmail, not only because of the stability, but also because of the many solutions it provides. The time our people need for sending out a beautiful newsletter has been reduced considerably what with the speed and ease with which campaigns can be set up, followed up on and reported. Valuable time, which we can now spend on doing other things or on sending an extra update into the world when it is necessary Email marketing used to be fairly laborious, but now it is a major part of every campaign. We can even close each of these campaigns with a very positive ROI. So it is definitely worth the effort to invest in the highly reliable and user-friendly Flexmail.
A new world opened up for my business by working with Flexmail! Getting started with it was really easy. Sending automatic mails or newsletters on the basis of segments, managing new registration – it’s the easiest thing in the world. While working with the system, I still discover new possibilities to share even better content and news with my customers. The reports are clear and help me adjust further actions.
Working with Flexmail gives me confidence. It is nice to be dealing with a firm that is also established in Belgium and where they speak the same language. I also want to pay the help desk a big compliment! To each of my questions I quickly received a complete and clear answer. Flexmail helps my business move forward. It is highly recommendable!
What fantastic service Flexmail provides! They visited us at the hotels to get to know us better as their client. The training was very interesting too. It was about a great deal more than merely the basics, and that is exactly what you are looking for as a Marketing Coordinator. A big thumbs up for the whole team!
No more messages
that are not interesting.
Sending relevant emails and newsletters is easier than you think. You have all this information. What a shame if you do not use it. Have your contacts choose which information they want to receive or take their clicking behaviour into account. Based on this info, you decide which items you will and which items you will not show, since useless information always has a distracting effect.
Of course, you can start the mail with ‘Dear #firstname#’, but what a missed opportunity if only general information follows next. For every section, you decide who can view it. Somebody who has already bought your product does not need to see it in a promotion. Another step further? Show a personalised message on your website to readers who have clicked through.
You get the best emails when you are waiting for them
Even better than mass mails is waiting until your readers need information. When that moment has come, score with the proper mail or newsletter. You can do it yourself with marketing automation. Indicate which specific action requires your response – completing a form, for instance – and indicate what the result should be, for instance supplementing an interest for your contact and sending a mail with further instructions. You do not need to remember birthdays anymore either.
We play together nicely with your favourite tools
Your work gets a lot easier, if you have all of your data together. You build your own integrations on the basis of our REST API. If you have no in-house developers, you can use Piesync or Blendr to create the required links yourself.