Why does Flexmail do certain things differently from other platforms?
Because we want to provide premium quality. On the face of it, a ‘free’ entry version looks fantastic. Unfortunately, such business models with free use often mean that functionality, performance and support are compromised. After all, sufficient difference with the paid-use products has to remain. Otherwise, the paying customers would be on the same infrastructure and would ‘sponsor’ the non-paying customers.
This is not a price policy we want to conduct. Unlike some of our competitors, we do not connect you as a non-paying user to poorly performing servers or secretly include your unsubscribed contacts to get you onto a paying plan. We opt for investing in a good product and top support to provide the added value our customers deserve.
We do not work with separate lists, but we mail to segments to prevent duplicate information (and prevent double costs). In Flexmail, you start from a single large database. At this level, you add all of your contacts. The data is updated automatically, so that you always have the latest information in Flexmail. This also renders segmentation (to distinguish new target groups) a lot more efficient. Segmenting across lists is not possible. By working with a single database, you can select the people you need for your campaign specifically.
Afraid of losing track of the origin of your contacts? Don’t worry. For this, we’ve developed sources. Using sources, you can log the various ways in which you got in touch with a respective person (e.g. has become a customer, visited this or that event, left his/her details in the shop, completed a specific form).
We do not work for spammers. Of course, this does not mean that people who do not ask for a double opt-in are spammers. We believe that transparency is the only way to bring about good conversions and build a long-term relationship with contacts.
By using a double opt-in mechanism (i.e. you first ask permission by email before you can actually send an email campaign to the respective email address), you have the certainty that only validated email addresses from interested people will end up in your database. This is clear to your contacts, and it helps you get rid of email addresses that would harm your reputation with spam filters, for instance. More engagement, less unsubscribing and fewer bounces enhance your own deliverability and sender reputation.
At the same time, it allows you to collect clear consent to your GDPR policy, and you only pay for contacts that really have value.
As a Belgian company we know what it means to manage a multilingual target audience. We support you in your own language and help you do likewise. If you only send email in one language, we will not bother you with screens you do not need.
In our opinion, the GDPR is a big deal, so it is not surprising that it is the basis of our entire policy, including our privacy and security. We have also been issued an ISO 27001 certificate.
Are you already using an email tool, and are you looking for a detailed comparison? Then you should definitely talk with one of our people. We would love to think along. If you have another Why question, let us know, so that we can add it here.
Still looking for something else?
The training courses we provide are a perfect way for you to get to know Flexmail well or extend your knowledge of specific parts. We can also collaborate with your team on the basis of your strategy.