What do you need to take into account if you want to email professionally?
To protect users of email software like Outlook, images are not downloaded by default. They are downloaded immediately by Gmail, but users can actually choose if they want to download them or not. According to research by Litmus, 43% of Gmail users actually do not download the images by default.
Among email clients, the most important reason for this is security; among individual persons, it is bandwidth. To download images, the recipient has to click.
It is possible that an email is not delivered to your recipient. This is called a ‘bounce’. There are hard bounces and soft bounces. If the bounce percentage of your email campaign is too high, it may have an adverse effect on your reputation.
Hard bounces are rejected immediately, for instance if an email address does not exist (any longer). Maybe the mailbox is full, or there could be a typing error in the email address. If Flexmail has the certainty that the reason is permanent, we will block this email address automatically in your database, to keep your deliverability and IP reputation up to standard.
Soft bounces are addresses that are rejected due to a potentially temporary issue, such as a full mailbox. Therefore, we do not block them immediately. You can enter the number of how often an email is allowed to bounce at an address before it is ‘bounced out’ and can be blocked. The default amount set in Flexmail is three times. This, too, is done to protect your reputation.
This is perhaps the most ‘technical’ feature in Flexmail. With Email Authentication you use 3 things called SPF, Sender ID and DKIM. To some this may sound complicated or uninteresting, but if you are really serious about achieving the best results, this will be essential for your strategy.
In simple terms, those are security mechanisms that prevent bad guys from sending mails in your name. These mechanisms also ensure that receiving mail servers know that the mail they receive is actually sent by you. DKIM serves the same purpose but shows it in a different way.
If you have set up SPF correctly, the receiving mail server will have the certainty that this mail was sent by you. If you have not set up SPF correctly, no one will have this certainty and you will get into deep water.
Fortunately, we make things as easy as possible for you. In your account, you can generate the keys you need. If you submit these to your IT department or to your domain administrator, they will know exactly what to do with them.
Some competitors go about this differently and set authentication for you. You yourself do not need to do anything. The drawback, however, is that they send your mails from an email address they have chosen and which refers to your email address. This may come across as unreliable to your recipients. By adding our keys to your domain, you can continue to send from the email address you have chosen yourself. It looks a lot more professional.