efficient and personal
- Save time
Do not make any selections manually yourself but have Flexmail do all the hard work. Focus on what really matters: your message.
- Collect more output
More links clicked means more visitors to your website and more purchases. You send the right mail when your recipient is actually waiting for it.
- Be personal
Correctly timed mails go to smaller target groups and have specific content. In this way, you keep your target group interested and you increase your results.
The best emails are personal and relevant, and they are received right at the moment at which you have a question or need. With our automation scenarios you create a unique experience for every contact, whether there are a hundred or a million.
Powerful automation made simple
Build scenarios with tree structures and logic on the basis of the actions performed by your target group, both in and outside the inbox. As soon as you have received your data in Flexmail, you can use everything to build automation.
Choose your starting point
Determine how you want your scenario to start. Has anyone completed your form? Has the contact status changed? For instance, has the contact become a lead or customer? Has the contact clicked the link in your mail about your new product assortment, made a new purchase, or registered for your event?
Compose your mails
Decide what you want to send to this specific target group. An adjusted welcome or confirmation mail? A reminder about maintenance of their new car? Or do you want to remind them of reordering dog food because their supply is likely running low? A questionnaire after the end of your event or training is always a good idea too.
Establish the rules and choose follow-up actions
What are the criteria for your decision as to whether or not to send mails? Do you want to wait for a specific action or date? Do you want to wait until somebody has completed the form or clicks a certain link (or not)?
Why not use a sequence of scenarios, each starting at a different moment? Prepare an alternative scenario for people who do not meet your criteria, or update the status of another database field of your contact at the end of your scenario. It is up to you.
In Flexmail, you can design your scenarios yourself. Choose the triggers that will start your scenario. Determine the rules that will influence the various steps. Design the mails you want to include in your scenario. These will become more relevant, as they are based on your contacts’ behaviour.
Do you have any questions about automation, or do you not know where to begin?
As we understand that every business is unique and that your approach is therefore different as well, we would love to think along.