If you look closely at your inbox, there is a good chance you will find some mails from Nigerian princes and from companies you have never heard of about products you are not interested in.
Suddenly, you find an email from a sender you recognise, which is well written, meets your needs and responds to interaction you have had with this company. This is what proper email marketing should do.
We want to help companies that wish to communicate transparently and respectfully. We want to raise their data privacy awareness. It’s the only way to ensure that your contacts really want to receive your mails – followed by a sharp increase in your results.