A content calendar is an essential tool to plan your email marketing campaigns for the whole year. The benefit of using the calendar format, rather than just a long list of content to be published, is that you can visualize how your content is distributed throughout the year.
This allows you to:
Plan content around key events in your industry or important dates
See where you have gaps in your content plan
Make sure you have your content ready to publish
WHAT YOU DEFINITELY NEED TO INCLUDE:
The further ahead you plan your email marketing content the better placed you are to produce a consistent flow of content that builds your brand’s expertise in your chosen subject areas. Looking at the year ahead, you might see several industry or world events that you want to plan content around – the content calendar is a place to store and manage this information