Flexmail trainings

Stay up to date - educate and help yourself by following a training


Targeting and one-to-one communication in Flexmail

E-mail marketing isn’t just about regularly sending out a campaign to all your contacts. Successful e-mail communication meets the needs of every contact and is about relevance and context.

Via a range of practical exercises, this advanced technical course will teach you how to tailor your communications to your various target groups and how to look at your contacts in a different light. In addition, we take a closer look at the various ways to personalise your messages and campaigns. As a final topic, we will delve into the various marketing automation possibilities within Flexmail.

Our experienced consultants will set plenty of time aside to brainstorm on how to further develop your target groups and strategy.
Training content
  • Segmenting contacts by specific target groups
  • Creating interest categories on the basis of click behaviour
  • Including preferences in your opt-in form
  • Personalising e-mail messages with contact details
  • Using contact-related content for relevant communication
  • Practical exercise: applying contact-related content to a message
  • Relaunching campaigns for specific target groups
  • Creating marketing automation scenarios tailored to your various target groups
  • Practical exercise: creating your own workflow
  • Brainstorming session: how to further differentiate between your target groups?
Who has this training course been designed for?
For marketeers who have a basic knowledge of the Flexmail platform and are keen to develop a targeted e-mail marketing strategy by focusing on one-to-one communication. To check whether this training course ties in with participants’ current level of knowledge and will actually be of benefit to them, we invariably enquire about their individual expectations well in advance of the course.
The cost of this training course is € 800.00 (excl. VAT).

  • You will know how to use segmentation, interest categories and preferences to develop a structured contact management system
  • You will go home with all the knowledge you need to create an advanced e-mail strategy
  • You will know how to respond to your contacts’ personal interests and, hence, boost the conversion of your e-mail message
  • You will be adept at using contact-related content for targeted, one-to-one communication
  • You will have a good idea of the aspects that contribute to optimum campaign results
  • You will know how to use marketing automation to streamline internal and external processes and to automate their follow-up