Who has this training course been designed for?
- Segmenting contacts by specific target groups
- Creating interest categories on the basis of click behaviour
- Including preferences in your opt-in form
- Personalising e-mail messages with contact details
- Using contact-related content for relevant communication
- Practical exercise: applying contact-related content to a message
- Relaunching campaigns for specific target groups
- Creating marketing automation scenarios tailored to your various target groups
- Practical exercise: creating your own workflow
- Brainstorming session: how to further differentiate between your target groups?
For marketeers who have a basic knowledge of the Flexmail platform and are keen to develop a targeted e-mail marketing strategy by focusing on one-to-one communication. To check whether this training course ties in with participants’ current level of knowledge and will actually be of benefit to them, we invariably enquire about their individual expectations well in advance of the course.
The cost of this training course is € 800.00 (excl. VAT).