Flexmail trainings

Stay up to date - educate and help yourself by following a training


Integrating marketing automation into your e-mail marketing strategy

Marketing automation has become one of the major trends in e-mail marketing trends. On completion of this training course, you will be equipped with all the knowledge and tools you need to integrate automation into your e-mail marketing strategy. This will allow you to optimise contact follow-up, save precious time and boost your conversions and ROI.

The many practical examples and cases ensure that participants go home with endless inspiration to set up their own automated scenarios.

In addition, our consultants will set ample time aside to brainstorm on your questions, ideas and strategies.
Training content
  • Importing and managing contacts
  • Segmenting contacts by specific target groups
  • Practical exercise: importing and segmenting a contact list
  • Creating interest categories on the basis of click behaviour
  • Managing opt-outs by means of blacklists
  • How do you collect the most promising contacts for your mailing list?
  • The elements of a perfect opt-in process
  • Incorporating a Preference Centre into your opt-in form
  • Practical exercise: creating an opt-in form for your website
  • Brainstorming session: how to use the techniques you learned to optimise your contact management?
Who has this training course been designed for?
For marketeers who wish to manage their contacts efficiently and send out relevant e-mail communications, so as to respond to their contacts’ interests. To check whether this training course ties in with participants’ current level of knowledge and will actually be of benefit to them, we invariably enquire about their individual expectations well in advance of the course.
The cost of this training course is € 700.00 (excl. VAT).

  • You will know how to efficiently manage contacts in your Flexmail account
  • You will be able to set up exhaustive target group segmentations
  • You will know how to manage opt-outs with the help of blacklists
  • You will know what elements make for an efficient opt-in form
  • You will be adept at collecting the most promising contacts for your mailing list
  • You will know how to harvest new contacts via an opt-in form on your website
  • You will give contacts the tools to personally manage their own preferences via a Preference Centre
  • You will know how to use your contacts’ click behaviour to launch new campaigns