Who has this training course been designed for?
- Developing an effective e-mail marketing plan
- Harvesting new contacts via a convincing opt-in scenario?
- Segmenting contacts by specific target groups on the basis of contact information, interest categories and preferences
- How to build up a relationship with your contacts?
- How to structure messages?
- What are the conversion killers in e-mail messages?
- Practical exercise: creating an e-mail message in line with best practices
- The anatomy of a successful e-mail campaign
- Brainstorming session: to what extent does your strategy tick all the boxes on our checklist?
For marketeers with a basic knowledge of the Flexmail functionalities who wish to optimise their own messages, campaigns and results. To check whether this training course ties in with participants’ current level of knowledge and will actually be of benefit to them, we invariably enquire about their individual expectations well in advance of the course.
The cost of this training course is € 600.00 (excl. VAT).