Who has this training course been designed for?
- Importing and managing contacts
- Segmenting contacts by specific target groups
- Practical exercise: importing and segmenting a contact list
- Creating interest categories on the basis of click behaviour
- Managing opt-outs by means of blacklists
- How do you collect the most promising contacts for your mailing list?
- The elements of a perfect opt-in process
- Incorporating a Preference Centre into your opt-in form
- Practical exercise: creating an opt-in form for your website
- Brainstorming session: how to use the techniques you learned to optimise your contact management?
For marketeers who wish to manage their contacts efficiently and send out relevant e-mail communications, so as to respond to their contacts’ interests. To check whether this training course ties in with participants’ current level of knowledge and will actually be of benefit to them, we invariably enquire about their individual expectations well in advance of the course.
The cost of this training course is € 700.00 (excl. VAT).