Flexmail trainings

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Optimum contact management in Flexmail

During this intensive Flexmail training course, you will learn the ins and outs of efficient contact management and segmentation in Flexmail. Aside from developing a clear structure, you will learn to work with interest categories, allowing you to define clear target groups on the basis of your contacts’ click behaviour. Via opt-in forms and the Preference Centre, you will learn how to convert your most promising website visitors into e-mail contacts.

In addition, our consultants will set ample time aside to take a closer look at your target groups.
Training content
  • Importing and managing contacts
  • Segmenting contacts by specific target groups
  • Practical exercise: importing and segmenting a contact list
  • Creating interest categories on the basis of click behaviour
  • Managing opt-outs by means of blacklists
  • How do you collect the most promising contacts for your mailing list?
  • The elements of a perfect opt-in process
  • Incorporating a Preference Centre into your opt-in form
  • Practical exercise: creating an opt-in form for your website
  • Brainstorming session: how to use the techniques you learned to optimise your contact management?
Who has this training course been designed for?
For marketeers who wish to manage their contacts efficiently and send out relevant e-mail communications, so as to respond to their contacts’ interests. To check whether this training course ties in with participants’ current level of knowledge and will actually be of benefit to them, we invariably enquire about their individual expectations well in advance of the course.
The cost of this training course is € 700.00 (excl. VAT).

  • You will know how to efficiently manage contacts in your Flexmail account
  • You will be able to set up exhaustive target group segmentations
  • You will know how to manage opt-outs with the help of blacklists
  • You will know what elements make for an efficient opt-in form
  • You will be adept at collecting the most promising contacts for your mailing list
  • You will know how to harvest new contacts via an opt-in form on your website
  • You will give contacts the tools to personally manage their own preferences via a Preference Centre
  • You will know how to use your contacts’ click behaviour to launch new campaigns