This may sound familiar to you as a marketeer: it is time for a new email campaign, but you cannot find the inspiration you need. You do not know what the email should be about or which nice content you want to add in your email. By the time you have a good idea, it is actually too late.
To prevent this kind of situation in the future, a content calendar full of ideas comes in handy. From now on, you will no longer miss out on important relevant occasions, and you will find all the inspiration you could wish for. Additionally, your content will improve, as you think about it long in advance. Being too late will be a thing of the past!
Step 1: Download the ultimate email marketing content calendar 2023
You are no longer overtaken by events. You know exactly what is celebrated on which day or what you can focus on in your email. You have an overview of all important relevant occasions and days of the year: Mother’s Day, Black Friday, or even International Ninja Day.
Step 2: Select ideas that are relevant for your content strategy, core message, brand and target group
There is a lot to take into account when you choose the special moments you want to respond to. Your calendar tells you exactly on which day and date there is an occasion for you to base your content on and if it is sufficiently feasible for you to do so.
- More than 500 special days can be found on the calendar, some of which will have your personal preference. If a day is not really suitable for your sector, just leave it.
- Do not only concentrate on the most popular days. There is a good chance that you will have to compete with many other brands.
- Do plan around season-related events, like Christmas or Easter.
- Keep your own events and the major events in your sector into account as well. These should have priority, of course, and should be added to your own contact calendar.
Step 3: Collect input on the specific subjects
What are you going to communicate on the days you select? It all starts with good preparation. Think about specific themes, possible titles and subject lines. This allows you to plan ahead and prevents you from having to create all content at the last moment.The golden rule:
use the calendar to get inspired. You do not need to start every email with ‘Today is XXX Day.’ You can also focus on the subject. World Gin Day, for instance, could be the ideal moment for sharing several recipes with gin as an ingredient – in combination with your products of course. Dare to be creative. Make sure your concept is well structured and that you are always recognisable.
Step 4: Compose you own content calendar – with deadlines
This is also the final step. Now that it is clear which days you want to respond to and how you want to do this, you can supplement your own content calendar. The result is a clear planning of your future content. You can indicate who has to create which content, what the deadline is, and when the content has to be sent. You can also distribute the content across multiple channels. If you do this, add this information to your content calendar.
If you are curious to know around which special moments and days you can create and schedule your emails, go back to step 1, and download our email marketing content calendar 2023 today.