The Marketing Congress is the annual meeting of all Belgian marketing and communication professionals.
Send emails people care about
5 May - 2:35-3:05 p.m.
Which AB tests should you really have to conduct on your subject lines? How to determine the ideal frequency for your target group? Why is looking beyond your open rate important? Is it useful for you to delete sleeping contacts? In this presentation, we go beyond the best practices, to give you some more insight into everything that is happening with respect to your email.
*All sessions will be in English
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